What you may not know about these TV spots is that you don’t get paid a dime. Why, then, does the BBC, or CNN, or MSNBC, or all of the other channels have an endless array of experts who are willing to not just call-in from their home office but will also go to the trouble of putting on a suit-and-tie and arrange books just so? BECAUSE YOU’RE ON TV!
Here’s the deal: the male ego is both remarkably fragile and remarkably easy to satiate. Tell said ego he will be featured as an expert in front of a national or global audience and he will do whatever it takes — including 12 years of academia and wearing a suit at home—to ensure it is so.While I have never put on a full suit to field a Skype call from my home office, I have absolutely put on a dress shirt and tie (while wearing athletic shorts from the waist down) and sat at my desk to video chat with an interviewer. When the requests come in (primarily via email), I am definitely guilty of running around and inconveniencing myself and my family to take the call. Justin is pretty much the same way. We both agree that it will help to get our research and best practices out to those who need it. We also feel that we only have a limited amount of time to build our careers, and this is one of the ways which require some sacrifice – especially if it is a big-name media outlet. I have always wanted to be someone who isn’t a hustler, always angling and scheming and posturing for success, but rather someone who remains humble and trusts that God will exalt me in due season (if He thinks I can handle it). What the author’s commentary pointed out to me was that I am largely doing it to feed my ego. I’ve done media interviews on weekend mornings, during the evenings when I should have put my laptop to bed, and sometimes even on vacation (though, thankfully, rarely). And I justify it over and over again – because it will be relatively simple to knock it out (just shave and put on a button-down!), because I know the answers to the questions they are going to ask, and because others will meaningfully benefit from the information I share. But if I’m honest, those are all secondary reasons to the primary motivation: others will see it and hear my name, and I’ll maintain relevance as a sought-after “expert” in the field. And my ego will have been fed. Ugh. Just typing that out loud feels gross. Slimy. Yucky. I don’t want that. I have always wanted to be someone who isn’t a hustler, always angling and scheming and posturing for success, but rather someone who remains humble and trusts that God will exalt me in due season (if He thinks I can handle it). I do believe everything good and perfect comes from the Lord, and that I don’t need to exhaust myself in human effort to “make things happen.” But it is clear that belief has not yet permeated all aspects of my life, as much as I want it to. And if I am objective about it, the primary reason why I am so keen on doing these interviews (again, to the detriment of my own schedule, peace of mind, and family prioritization) is because of the fear of becoming irrelevant. And it’s weird because I really don’t want fame or notoriety – I just want to be able to provide for myself and my family. But if I’m irrelevant professionally, I feel like all opportunities (and provision) will completely dry up. And no one will care. And life will fall apart. That is ridiculous. That clearly demonstrates a lack of faith in the Lord as my source and my provider.